Putting the customer at the heart of the business is something that most organizations have been thinking and talking about for years. Despite the good intentions, many big names are still at an early stage of development with regard to their customer strategies, with few having taken decisive action. We can get you past the talking stage fast.
We will help you understand who your customers really are so you can unlock the long-term value and growth potential of your business. By understanding what your customers want, like and how they really behave, you can sell more of what they do want and avoid wasting money on providing what they don’t.
Our offer is simple and compelling – we can improve customer satisfaction and increase your revenue.
Building propositions that will dominate your market
To maximize the potential of your products and services, you need to differentiate your offer in the market. If your margins are declining – despite your best efforts at cutting costs and driving efficiency in the operation – differentiation could be the key to success.
We can help you differentiate your customer offers to establish or safeguard market dominance. Our approach helps you to develop a set of targeted products or services that meet customer needs, while exploring possible choices and trade-offs in proposition characteristics and price, and their impact on differentiation. We will give you practical answers and a clear road map – and we can build upon this work by helping you to develop the business case for new products or services.
Expect increased revenues and market share arising from winning value propositions that are compelling to your most important customers, and economically profitable for your business.
We helped a global media company understand the value of its intellectual property and develop a new suite of market propositions.
We can work with you to:
- identify and prioritize customer needs and issues
- develop a clear description of each new customer proposition
- quantify each proposition’s potential profitability through research and modelling
- develop the full business case for a proposition, identifying projected revenues and providing supporting evidence
- produce compelling pitch decks and proposals.